Care home residents reunited with loved ones for first time since lockdown, Letters to the editor: Forced marriages are a fact, EasyJet compensates woman forced to give up seat for Charedi man. “This new brand campaign moves easyJet to a more emotional positioning as we continue our growth across Europe, using beautiful and imaginative travel imagery to inspire our customers. Called ‘Imagine’, it was centred around a TV ad showcasing the wonders of air travel. A family-of-seven with two seriously sick children had their house transformed on tonight's episode of DIY SOS: The Big Build. Captain Sir Tom Moore laid to rest at emotional service fit for a hero ... his campaign medals, including the Burma Star, and his knighthood medal stitched on to a cushion. Living in the town of Hlusk in central Belarus, Lyubov and her family risked their lives by hiding Olga Shulman, 11, after most of the towns 3,500 Jews were rounded up and murdered in 1941. Support your Jewish News, Get The Jewish News Daily Edition by email and never miss our top stories, https://secure.givelively.org/donate/the-giving-back-fund-inc/helping-a-hero, Virgin Atlantic in ‘groundbreaking’ JLE partnership. New Israeli series The Attaché: Making a drama out of a midlife crisis, Eli Ben David speaks about his semi-autobiographical drama, of a husband who suffers when he moves to Paris for his wife’s career, Book review: Isi Leibler – a lone voice in a time with no shortage of battles, Former Board of Deputies President, Jonathan Arkush, reviews Suzanne Rutland’s chronicling of a Jewish leader who championed the cause of Soviet Jewry, Eurovision winner Netta joins Simon Cowell on X Factor panel, Halle Jews rescue Muslim-owned kebab shop targeted in Yom kippur attack, Hamburg synagogue rebuild ‘will hide Nazi crimes’, Dana International: United, women would be so powerful, Quick-thinking Moldova rabbi’s two-for-one deal on matzahs, African Jewish odyssey captured in photographer’s e-book, Sexual abuse safeguarding laws extended to places of worship. It contains compelling offers with pre-set deadlines, bold CTAs, clear pricing and mobile-optimised buttons and landing pages, appealing to the conative. Voice of the Jewish News: The long road back starts at our schools, David Walliams and composer Alan Menken to appear on JLGB Virtual, The Bible Says What? Like a synagogue, it’s where people turn to feel part of something bigger. Because we are free, we rely on advertising to cover our costs. OPINION: Why was a villain laid to rest among heroes? Toolkit 2019. Easyjet’s ‘Imagine’ 2018 was a big year for Easyjet, as the airline launched a £12m pan-European campaign. It is also no accident that a close-up of a female pilot is featured as easyJet is actively campaigning to … Ryanair has warned it is hurtling towards an annual loss of nearly €1bn (£880m) as the budget airline struggles through the “most challenging’” year in its 35-year history. Community’s leading mental health campaigner, who works with Prince William on changing public perceptions of the illness, praises the Duchess of Sussex’s candid revelations. Olga managed to survive by pretending to have been shot before crawling out from dead bodies, and hiding in a field. The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Hull Hebrew Congregation joins the United Synagogue, ‘Seder in a box’ offered to help celebrate Passover under lockdown, OPINION: Women make the same decisions as Sarah Everard every day, After the disappearance and alleged murder of Sarah Everard, Naomi Dickson of JWA speaks about the daily trauma for women facing threats of violence and harassment, JN Podcast: Meghan Markle and Israel’s African vaccine mission, New podcast – Brigit’s Bagel: Somebody Feed Phil and best things about Netflix, OPINION: Remembering the last of my 14 uncles, OPINION: Bristol University’s inertia is inexplicable, OPINION: Why John Lennon was wrong in Imagine. Fundraising campaign launched to buy righteous woman, 90, a new flat, Support your Jewish community. There is a science behind building radio adverts, and there are examples you can follow. Excess bank charges are no longer such an issue as many banks aren't charging fees for going over your overdraft limit any more. After a two-year hiatus due to the worldwide pandemic, 2022 is set to be a full-on return to form at the home of real road racing. The "best beaches" in the UK have been crowned in a new survey. We've brought together all of our creatives (the people who make the adverts) and got them to analyse the latest and greatest radio adverts in the radio advert archive. The door left passers-by intrigued about what is on the other side however EasyJet has recently disclosed that through the door there’s an installation, which provides a show-stopping, immersive experience designed to inspire […] UK Jewish Film Festival available in your home tonight! We hope you agree all this is worth preserving. In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding. Simchas and Shabbats all wrapped up in a box, Tech of the town! The organisers have announced a provisional racing schedule, unchanged from … The latest creative jobs in advertising, media and marketing delivered directly to your inbox each day. ... easyJet … One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all. Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. This is the least we can do for her in her time of need”. Jonny Benjamin: ‘Meghan deserves empathy, not hate’, Meet the Brit sharing Israel’s vax skills in the developing world, WATCH: Hundreds of Ethiopian migrants land at Ben Gurion Airport, The Jewish composer behind Billie Holiday’s ‘song of the century’, When Billie Holiday became famous for singing Strange Fruit, not many knew the story behind its Jewish composer and lyricist, Abel Meeropol, Charlotte Gainsbourg stars in real-life Jewish espionage thriller, Jewish care home pays out £1,000 after ‘man left in freezing room’. Nightingale Hammerson has apologised after complaint from husband and wife that he was left in a cold room and staff lost her underwear. In under 24-hours, more than £1,200 ($1,700) has already been raised as Daniels appeals for donations to support the Shoah heroine. As of Tuesday, 23 February 2021, the cumulative number of detected Covid-19 cases is 1,505,586 with 998 new cases identified, Health Minister Dr Zweli Mkhize has confirmed. EasyJet has been slammed by customers on social media, with many branding it 'bad timing'. For many, it reflects a growing dissatisfaction at the role they often play at bigger agencies. We were fully insured with a Dreamsaver policy - or so we thought. It focuses on the emotional appeal of the brand and the strapline “Generation easyJet”. These changes are often small to start with, but for someone with dementia they have become severe enough to affect daily life. Its research showed it scored very highly for delivering great customer value which you’d expect after many years of banging the low-cost drum. Staff volunteered to help repatriate Britons stranded overseas due to coronavirus. A number of Tottenham Hotspur fans have reacted to the news of rumoured discontent amongst the first-team squad over Jose Mourinho’s tactics, according to the Daily Mail’s Sami Mokbel. Ten iconic Holocaust films to watch now on Netflix and Amazon, Jewish star of Further Back In Time For Dinner: ‘I feel very rooted to British history’, Netanyahu cancels UAE trip amid wife’s hospitalisation and row with Jordan. Invalid EmailSomething went wrong, please try again later. Tribe, the United Synagogue and Jewish News challenge YOU to build a building block model fit for the Seder table this Pesach! As part of the campaign, the lads share their tips with those facing negativity on social media - Don’t take the abuse to heart. The Isle of Man TT Races are coming back. Lyubov Volchek is “living in incredibly poor conditions, with no central heating in her home, and not even a toilet on her premises, she does not receive any ongoing support”, according to British-Israeli activist Jonny Daniels, who runs From the Depths. The ad shows a plane flying above the clouds, and brings to … Every choice made by a marketing team is measured, you just need to dissect the adverts to see that. Get The Jewish News Daily Edition by email and never miss our top stories Pitch Update: Agencies bricking it as Purplebricks prepares to c... A view from Dave Trott: Kill the marketing dept, WPP makes £2.8bn annual loss after Covid hits value of agencies. Yet many people in financial hardship can still reclaim past charges worth up to £100s - joining the £1bn already repaid. Read case studies on the best advertising, marketing and commercial creativity from Campaign, the world's leading publication for the advertising, marketing and media communities. It's really helped to transform the brand and to lead us on from just being named for value to creating a true emotional connection with our customers. ‘Pesach can be postponed’, Progressively Speaking: Remember the forgotten new year of Nisan. Zaka emergency founder, Yehuda Meshi-Zahav, accused of molesting minors, Allegations, which the rabbi who created the emergency response organisation categorically denies, refer to incidents as recently as 2011, Israeli and UAE envoys: We are writing a new chapter in diplomacy, UK-Israeli study shows one in five health, care workers suffered PTSD last year, IsraAID’s Tamar Kosky Lazarus is directing a team helping in crisis and post-crisis spots, Report: Fast growth of Charedi population risks ‘polarisation’ with secular Jews, Emirati social media star remembers ‘scary’ skyscraper photo, Celebrating 50 Years of Mr. Men and Little Miss with Matt Lucas, Comedian and super-fan of the cartoon books will take a nostalgic walk down memory lane for a new Channel 4 show, Judge Rinder and Robert Peston to feature on ITV’s All Star Musicals, Let my people Lego! Being a community platform means so much more than producing a newspaper and website. Win a box of luxury chocolate truffles from Booja-Booja! How easyJet transformed customer data into emotional anniversary stories. Yad Vashem recognised Lyubov Volchek and her family as Righteous Among the Nations for their actions, but she has now been left without support. Easyjet’s ‘Imagine’ 2018 was a big year for Easyjet, as the airline launched a £12m pan-European campaign. Jewish News holds our community together and keeps us connected. Novak Djokovic sent a message of support to Serena Williams after she ended a press conference in tears following an Australian Open exit. There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride. In an emotional video, Daniels, whose charity supports elderly Righteous people, said: “We brought her enough food and medication to last for a few months, but she needs more.”, With your help and in partnership with the Jewish community of Babruysk, the nearest Jewish community, we will be purchasing her an apartment next to the Synagogue, so she can be properly cared for in her final years, she will be a cherished part of the community and have all she needs.”. Ex-AMV stalwarts Craig Mawdsley and Bridget Angear’s start-up is the latest in a string of consultancies set up by former planners. It is also no accident that a close-up of a female pilot is featured as easyJet is actively campaigning to increase the number of female pilots. No one is safe until everyone is safe: World Jewish Relief’s global response to Covid-19, Your lockdown job search: Key tips to get you ahead of the game, Daughter’s desperate appeal: ‘Help find kidney donor for my mum’. How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips? The word ‘dementia’ describes a set of symptoms that may include memory loss and difficulties with thinking, problem-solving or language.. But just over a week before this our wedding was cancelled because of coronavirus. By Sara Spary. Six key lessons from Vodafone's Voxi launch, How WildAid and Grey tackled an elephantine task, How Lionsgate used social media to 'take back' Halloween for horror film Jigsaw, How Deezer reached a young Snapchat audience at scale, on a low budget, How Brian Blessed helped Lidl sell 17 million mince pies, Why Marks & Spencer got hyperpersonal to power its Sparks programme, Why Benefit used pink astronauts and a silver space pod to launch its new mascara, How ITV and The National Lottery created 'the nation's biggest ever sports day', How Gordon's used location-based targeting for selling G&T to 20,000 delayed commuters, How Audi adopted BBH's progressive thinking to accelerate growth, How PHD and Channel 4 got Gogglebox fans animated about Sainsbury's festive food, The clever way that This Girl Can and MediaCom used Spotify to get women moving, The story behind how Channel 4 changed minds on disability, How a start-up used digital innovation to shake up home heating, How a law firm broke new ground with 'Love where you live' campaign, How VCCP and MEC helped Nationwide find its poetic voice, How Hostelworld, Google Zoo and Lucky Generals got the world talking, Why The Times used psychology to tap into its readership, How TfL transformed its Twitter updates service, How McDonald's busted brand-damaging myths, How Diageo and RPM scored by appointing a second Captain Morgan, Lego Batman wins the day with Warner Bros and Channel 4, EasyJet and VCCP show Dutch courage for immersive experience, The difference AI made to Yorkshire Tea's 'Vanishing Wood', How Siemens and R/GA redefined employer branding, Ikea and the pursuit of everyday wonder: How the retailer revived its fortunes, How Social Chain gained 24 million impressions for Sky Bet, How Airbnb built its brand by telling the world not to travel, How the Post Office doubled its social media following and broadcasted their travel money products, How and why Santander Bank created a user-generated content campaign, Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend, How Google and Boiler Room used VR to transport people to a Berlin techno club, How The Economist ramped up subscriptions by bringing gross stories to life, How Guinness and R/GA made a VR tasting experience for all five senses, Case study: How the Suzuki Saturdays campaign sold out cars, How a bus helped Benefit Cosmetics gain a 60% share of the UK's £20m eyebrow product market, How Cancer Research UK got people clicking through on World Cancer Day, How an AI caused a fruit-cocktail sellout for Dole, Case study: The power of the podcast for Penguin Random House, Case study: How Knorr's 'Love at first taste' bonded the brand with millennials, Case study: Why EE teamed up with YouTube for football sponsorship, Timberland raised in-store visits by 6% using location-based targeting, Case study: How Axe redefined masculinity, Why Cosabella replaced its agency with AI and will never go back to humans, How the NHS and WCRS got the world talking and giving blood, Why Renault switched its media budget to target a wider pool of consumers, Case study: How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company, Case study: How 'helpful banking' translated into digital transformation for RBS, How ING's AI painting blurred data and creativity for a bank sponsorship, How easyJet transformed customer data into emotional anniversary stories, Amnesty International used the power of marketing to change the law, How Coca-Cola and Snapchat revived the Christmas card for Millennials, Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals, How to reboot brand strategy for the digital age, Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success, Case study: How 'Love Island' influencers were used for a hyperlocal campaign, Case study: The steps Smirnoff took to revive its flavoured-vodka business, Case study: How Monty won Christmas for John Lewis, How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps', How Unilever and Lucky Generals made Pot Noodle the choice for go-getters, How Domino's and Iris created a new way of advertising taste, How Nissan used 'intelligent marketing' to top the brand table at Rio, Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming, Case Study: how Direct Line fixed the insurance market, McWhopper mash-up: How Y&R and Burger King made an unlikely peace symbol, Case study: How 'This girl can' got 1.6 million women exercising, Case study: Berwin Leighton Paisner - 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One person wrote: 'The one main selling point you … Emotional as man narrates how he lost two nephews in Apam drowning [Listen] 6 hours ago “Hire her already” – Ghanaians react to Shatta Michy reading news on TV3 [video] 6 hours ago Man caught on camera using black magic to have s.£.x with a woman in a shop [Watch] 6 hours ago My brother is not my father’s son but my father doesn’t know We were due to be married on March 28 last year. EasyJet and the Netherlands Board of Tourism & Conventions teamed up to create a mysterious plane door, which appeared overnight in Shoreditch. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life. Win a luxury beanbag chair from Armadillo Sun worth £259! Today we're asking for your invaluable help to continue putting our community first in everything we do. Unlike other Jewish media, we do not charge for content. Londoner Yaara Gooner’s is in a race against time to save her mother, who is living with end-stage kidney disease. The ad shows a plane flying above the clouds, and brings to … Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large. Called ‘Imagine’, it was centred around a TV ad showcasing the wonders of air travel. He was a troubled soul who had found himself in a refugee camp in Germany at the age of five. And easyJet is no exception. Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis . ... And so we created our plan campaign this year called Imagine, since Imagine Where we Can Take You is the strapline. One lucky reader will get their hands on a luxury chair made with an (almost) indestructible fabric. Pesach competition for our younger readers. easyJet emails fulfil these criteria. This is a sign of much the easyJet brand has developed and matured in its near 25 year history. Prue Leith reveals Matt Lucas taught her how to make his mum’s chicken soup. Lis Blair, easyJet Chief Marketing Officer, commented: “This new brand campaign moves easyJet to a more emotional positioning as we continue our growth across Europe, using beautiful and imaginative travel imagery to inspire our customers. In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people. Generation Lockdown is our campaign to ensure young people are supported now and after the pandemic. Free Sign Up. Its campaign is visually stimulating and personalised, appealing to the affective. Israeli firm seeks new CEO. To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with. Subscribe to Izzy – the Israeli Netflix – for less than £5 a month! Jewish News also produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance. Although based in Poland, he travelled to Belarus saying: “I couldn’t leave her like this, I decided to stay and make sure that we take care of her properly, had she have just walked away from helping that young Jewish girl, she wouldn’t have lived. We all overeat sometimes, but for one in 50 people, including children and teenagers, … A fundraising campaign has been launched to buy a flat for a 90-year-old woman who saved Jews during the Holocaust, after a charity discovered the squalor she is currently living in. This is a sign of much the easyJet brand has developed and matured in its near 25 year history. Their first case study to be published is EasyJet and Havas Helia's for triumphing in the Data Creativity category for their data-driven work on the airline's 20th anniversary. EasyJet announced Tuesday that it will begin offsetting emissions from its fleet of 331 planes immediately, becoming the first major airline in the world to operate net zero carbon flights. March 2, 2021 . It focuses on the emotional appeal of the brand and the strapline “Generation easyJet”. Colin sadly died on the third episode of It’s A Sin (Picture: Channel 4) It’s A Sin viewers were left heartbroken over Colin Morris-Jones’ death at the end of episode three. For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain. Bodyform/Libresse tackles the agonising, yet common, condition in … Derek Chauvin faces second-degree murder and manslaughter charges. Margaux Revol, Nicholas Hulley and Nadja Lossgott, £30,000 - £35,000 per annum (plus benefits), Circa £32,000 per annum (dependent on location), South Kilburn Trust, London (North), London (Greater), $140-170k plus benefits - negotiable based on experience, Smith Carey, Flexible Home/Midlands Office Working, Currys PC World found the perfect pitch for young headphone buyers, Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre', Carlsberg embraces the trolls and admits it was 'probably' not the best, In praise of the vulva: Bodyform and AMV used creativity to subvert shame, Baseball's successful pitch to UK sports fans, Yorkshire Tea got some proper celebrity glitz to take on rivals, Helping the nation fall back in love with Cadbury via 'Mum's birthday', Ford's drive to create a thrilling experience, HBO's quest to engage audiences with experiences, How Cancer Research UK and Anomaly made it happen 'right now', Inside the TfL campaign to tackle unwanted sexual behaviour on public transport, How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery, How The Economist used 'the truth' to lure a new audience, How Vodafone and Ogilvy spoke to a younger generation with Voxi, How a simple insight helped BBC Asian Network become 100% relevant, How Adidas embraced World Cup fever for its biggest UK football activation, How Heineken and Publicis built brand success on big issues, How Hostelworld challenged assumptions about Charlie Sheen - and hostels, How Doritos got fans to take a competition as seriously as a job application, How KFC trolled the clean-eating trend for disruptive burger launch, How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years, Why Wall's made its classic ice-creams talk, How Channel 4 and OMD UK brought Humans Series 2 to life. All you need to do is answer one question! The long process of jury selection has begun in the trial of a former Minneapolis police officer charged in George Floyd’s death. It makes you want to buy and it’s practical to do so. This vital lifeline, which has dropped in recent years, has fallen further due to coronavirus. Growing up with my father was an emotional rollercoaster. So, it has created a new Euro-wide campaign aimed at building a more emotional attachment to the brand which is currently just known for its value proposition. That won’t change. In a letter to the Prime Minister, Lucy Thorne spells out …
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